Ebooks de Margit Enke en PDF et EPUB

1 Livre(s)
Télécharger le livre : Commodity Marketing
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Commodity Marketing
Margit Enke , Anja Geigenmüller , Alexander Leischnig
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and...

Editeur : Springer
Parution : 2022-04-22
Collection : Management for Professionals
PDF, ePub

68,56 €